Jetcast Streaming for Radio Goes to Work, Literally `Migration of millions` hearing radio online while working

Released on = June 30, 2007, 5:23 am

Press Release Author = Jetcast, Inc

Industry = Entertainment

Press Release Summary = Millions of people every day are waking up with radio in
their home and car are then seeking similar channels on their computer at work.

Press Release Body = (Minneapolis, MN) July 2, 2007 - Global radio streaming
company Jetcast, Inc. offered a litany of online programming ideas Saturday at a
national gathering of radio programming executives.

Veteran radio programmer and broadcast technology consultant Michael Dalfonzo of
Jetcast was a speaker in Minneapolis on June 30th at the 32nd annual Conclave, an
educational seminar to improve broadcast quality by serving the public interest.
Dalfonzo appeared during "The Next Big Thing" session, a panel of industry experts
moderated by Joel Denver of All Access.

Exodus of ears

"There's a 'migration of millions' going on every day, "explained Dalfonzo. People
waking up with radio in their home and car are then seeking similar channels on
their computer at work. The clear message today," he continued, "Is that listeners
are already streaming radio at work in large numbers because terrestrial stations
themselves are heavily promoting their online streams."

He cautioned that stations still not streaming to at-work listeners are losing out
on this daily exodus of ears. Dalfonzo provided ideas for the radio programmers in
attendance to further target online listeners, with an "Online Lunch Club" for
online-only contesting, promoting benefits of in-car listening to streamers, and
filling terrestrial spot breaks with more music online. "Instead of PSA's," he
said, "These are perfect slots to showcase new music to online listeners, and then
promote that feature to your terrestrial listeners."

Dalfonzo also called for stations to immediately stop airing free commercials and
begin selling that valuable inventory. "Tons of cash is left on the table every
broadcast day", said Dalfonzo, adding, "A station's 'bonus' to on-air advertisers
by also streaming terrestrial commercials makes the station's stream and Web site
feel less valuable."

About Jetcast

Introduced to the radio industry at the Spring 2007 NAB, Jetcast is the first
service of its kind driven by experienced radio veterans, offering dependable
streaming services with high bandwidth at very low cost while eliminating artificial
listener "caps" imposed by traditional streaming companies. These streams are in
turn offered by individual radio stations to their listeners via each station's Web
site player and may also be found by consumers on the portal site, www.jetcast.com.


Channels on the Jetcast site are from radio and television stations, video channel
and webcam program producers, local bands with original music and others with unique
content.

Jetcast is a wholly owned subsidiary of MeTV Network, Inc, a streaming company
providing IPTV programming and solutions to companies like Microsoft and Korea
Telecom (KT) since 1998. MeTV has one of the largest catalogs of music, movies,
sports, and entertainment programming available for Internet delivery. www.metv.com.

Editors: Interview opportunities and graphics are available.
Contact: Tom Zarecki, Jetcast Worldwide Marketing
email: tomz@jetcast.com or call the Jetcast Newsroom: +1 914 548 4948
Jetcast Sales: +1 917 338 8147 www.Jetcast.com/radio/

Copyright © 2007 Jetcast, Inc. All Rights Reserved.
Jetcast, Jetcasting and the Jetcast logo are trademarks of Jetcast, Inc.
Other marks are the properties of their respective companies.


Web Site = http://www.Jetcast.com/radio/

Contact Details = Contact: Tom Zarecki, Jetcast Worldwide Marketing
email: tomz@jetcast.com or call the Jetcast Newsroom: +1 914 548 4948
Jetcast Sales: +1 917 338 8147 www.Jetcast.com/radio/

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